Launching SaltBaked

Carlé & Moss brand photography or Saltbaked

“It’s impossible not to eulogise about Nikki! Our experience of working with her has been underpinned by such positive energy and personal service it hasn’t felt like business at all. Nikki forges genuine connections with her clients and we can testify to both her professional abilities and warm approach. And the results speak for themselves!”

Launching SaltBaked

Its such a thrill to work with a fellow entrepreneur and a huge honour to be asked to be their brand photographer when they are at the very beginning of their journey.

Emma (founder of SaltBaked and Cotswold based) and I started working together last summer through a mutual client. And so when Emma called to ask me to be her brand photographer for her new business SaltBaked I jumped at the opportunity to work with this phenomenally creative woman. Reading through her draft blogs in advance of the SaltBaked launch I laughed, cried, got goose bumps, and every other emotion under the sun. Emma really knows how to write!

The Storyteller

Emma is a storyteller at heart and as a client of hers you have the most incredible access to Emma’s superpower; her ability to make words come to life. To make the words on a page envelop and draw you in. You become immersed in her writing, believing that you are right there alongside her, living and breathing at the very heart of the story. That’s a rare talent indeed.

She has a natural impulse to observe and find something remarkable where others may not spot it and she delights in the details which we as readers then take to our hearts. For a business this means that for your clients and customers you become real and a part of their world. Emma will take your content on a journey, taking joy in communicating what you are and do to others with clarity, insight, and creating connection through a shared narrative.

The Photo Shoot Session

A peek at Emma’s brand launch photo shoot. Photographed on location at The Find in Cheltenham with kind permission.

Saltbaked brand flatlay

Why did you choose Carlé & Moss / Nikki to take your business photographs?

“We had already collaborated with Nikki on a previous project and knew she would deliver not only exceptional results but make the planning journey and photoshoot both highly enjoyable and personal.”

Carlé & Moss brand photography or Saltbaked  Carlé & Moss brand photography or Saltbaked

What was the business need that pushed you to seek out professional business photography?

“The launch of a new website and development of our social media presence. Having seen before what Nikki’s photography could achieve, we knew that half measures and cut corners were simply not an option.

Nikki delivers not only the full package but goes above and beyond, every time.

Her brand background means she can get under the skin of a project – just as we do with our written content. It’s a fantastic synergy.”

Saltbaked brand flatlay   Carlé & Moss brand photography or Saltbaked

What was your favourite part of the photography shoot/session?

“Getting to spend time with the genius of the lens that is Nikki Kirk. She is a consummate professional and watching her at work is a delight and very educational. She makes you feel so relaxed with clear direction and humour. She uses her time very efficiently and comes prepared whilst also being reactive to the light/season and surroundings.”

Carlé & Moss brand photography or Saltbaked

“It’s impossible not to eulogise about Nikki! Our experience of working with her has been underpinned by such positive energy and personal service it hasn’t felt like business at all.

Nikki forges genuine connections with her clients and we can testify to both her professional abilities and warm approach. And the results speak for themselves!”

Saltbaked brand flatlay

Carlé & Moss brand photography or Saltbaked

Carlé & Moss brand photography or Saltbaked

What advice would you give anyone planning their own business photography session(s)?

“To trust Nikki’s judgement. She knows her craft inside out. Have a clear idea of your outcomes and desired style and aesthetic but let Nikki bring her knowledge to your project and not only bring it to life but execute it with passion and expertise.”

Carlé & Moss brand photography or Saltbaked

Where does the name SaltBaked come from?

“Our name comes from the belief in a transformative process, of wrapping up something raw and pure, allowing it to develop with dedication and care and then revealing something new and enticing inside.”

Carlé & Moss brand photography or Saltbaked

What were the key images required for this shoot/session and what was the business need that drove this decision?

“We needed some personal brand imagery as well as some detailed images using personal mementos and heirlooms ahead of a website launch.

Nikki has got on board at an important creative juncture for the brand and feels very woven into the journey.”

Saltbaked brand flatlay

How did you find Carlé & Moss (ie word of mouth, Google search, etc)?

“We originally encountered Nikki through one of her other clients but also as a result of a chance meeting that involved a lot of laughter! We knew she would bring energy and enthusiasm to our project.”

Carlé & Moss brand photography or Saltbaked

Did everything go to plan? Did the schedules, shoot boards and/or planning sessions help?

“The photoshoot was delivered with ease because we had planned everything closely together and were very much on the same creative page. Nikki isn’t afraid to suggest ideas which you wish you’d come up with yourself but that is why she’s so good at what she does! She has a methodical process for planning to ensure the photoshoot itself is a seamless process but brings so much personality and creativity that it’s a pleasure at every stage.”

Carlé & Moss brand photography or Saltbaked

 What was the inspiration or theme for your photo shoot/photography sessions?

“Words are our world and so we developed the idea of the writer/observer in action and coffee house culture. We discussed different venues and Nikki suggested the perfect place – wonderfully called ‘The Find’ – in Cheltenham. The backgrounds and light worked perfectly with our brand palate. Nikki also produced some stunning flatlays to illustrate our blogs.”Carlé & Moss brand photography or Saltbaked  Carlé & Moss brand photography or Saltbaked

SaltBaked Services

SaltBaked services cover a range of content needs across digital and print including website launches and audits and content editing, repurposing and production. SaltBaked exists to help others get their message out effectively whilst also take great joy in creative writing on relevant topics to their industry.

CONTACT EMMA

Saltbaked brand flatlay  Carlé & Moss brand photography or Saltbaked  Carlé & Moss brand photography or Saltbaked  Carlé & Moss brand photography or Saltbaked

 

If you are looking for your own business launch or brand photo shoot please get in touch for a complimentary enquiry call and lets get planning…

Contact

Client Testimonials

You might also like…

Personal Branding

Phenomenal Woman of 2022

The Cotswold Assistant Brand Photo Shoot

 

Sharing Links
-->
  • contact ME

    GET IN TOUCH TO DISCUSS YOUR NEXT PROJECT REQUIREMENTS.




  • We require this information to understand your needs, provide you with a better service, and for internal record keeping, to improve our products and services, periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. We may also from time to time use your information to contact you for market research purposes.

    We may contact you by email, phone, social media or post. We may use the information to customise the website according to your interests. We do not share your information with anyone else.

  • This field is for validation purposes and should be left unchanged.