A key part of keeping your Clients and prospective clients engaged with your business is to show them what you’re doing. Now that sounds incredibly obvious but its very true.
And this is why Brand Top Up Shoots are an ideal way to refresh your bank of imagery and add some more dynamic images.
It could be that perhaps you have a new starter? Or maybe you’ve completely changed your hair colour as one of my Clients did. Perhaps you have a new service offering you want to shout about. Or maybe you just need some new updated photographs. There are many reasons…
Remember that the very first thing the majority of consumers do when looking for a product or a service is to research it. Thanks to search engines, clients can immediately land on your website and your social media pages with very little effort. And what’s the first thing they will do on landing? They will look at the images and make a split-second decision as to whether you are right for them, and that’s before they’ve even started to scroll down and start reading!
Did you know that a study by Stanford University showed that 94% of first impressions are design-related. And further research shows that you have just 0.05 seconds – that’s 50 milliseconds – for users to decide if they will stay on your website or leave. This is confirmation that visually, websites need to be excellent. You can have a world leading product or service, but if your visuals are anything less than professional the customer often just won’t bother and will be off to another website or social media page before you can say “Hey wait, come back!”. It really is brutal.
The Team at Stowhill Estates for Cheltenham and the North Cotswolds commissioned an brand top up photo shoot to showcase their knowledge of the iconic spa town of Cheltenham.
The brief was to visually show that the team know their locations and understand what Cheltenham is all about. So we selected iconic areas in and around the town centre. We also chose areas where they already have properties under contract.
They already had properties under contract and so we were able to select one of these to showcase that they are already selling beautiful properties within Cheltenham.
Here are just a few of the updates to their bank of brand images…
To commission bespoke brand photography and/or film for you and your business to provide you with this high level of imagery to enhance your business, please get in touch.