Brand Strategy
Brand Strategy and Marketing Planning for Business
I’d like to take this incredible opportunity to be your guide in the dynamic world of brand strategy and marketing for business.
To share with you; my knowledge, extensive experience, and my expertise in this exciting profession. Helping you to take that all important first step. Or help you on the journey you may have already begun to running a successful brand led business.
As someone who has spent the last three decades in this industry I truly believe and value great brand photography and brand strategy working together to shift the visual energy of a business from ‘meh’ to ‘wow’! Ensuring that your marketing actually works which means more client engagement and ultimately more profit for you.
I’m a creative brand strategist and media neutral marketing wizard as well as a brand photography specialist with over 10 years experience as a professional photographer and nearly 30 years as a brand strategist. I help business owners like you to tell their stories and stand out from the crowd by increasing their visibility. We work together to create a brand strategy, long term marketing plans using the appropriate media for your business, and create the all important bank of on brand images packed with personality to serve your business needs.
Before I became a photographer I worked in as a brand specialist in the world of advertising and marketing. I was one of the youngest directors in my industry and this gave me a huge insight into what makes businesses succeed and how to leverage their unique selling points.
I love brand strategy so much I’ve even co-authored a book on it!
Working on global brands including BP, American Express, Ford, Peugeot, and Danone, and also more ‘local’ (UK based) brands including British Airways, Lloyds Banking Group, The Salvation Army, AXA Wealth and many more, I learnt how to create and then deliver hugely successful brand strategies. And now I can pass these experiences and learnings onto my Clients. This makes my Client’s marketing both on and offline easy for them. I save them time, take away stress, boost their business and ultimately make them money.
For me, seeing a Client’s business grow and succeed is the biggest reward. I take huge delight in hearing how the bespoke strategy, marketing, and imagery that we have created together has raised their game and changed how they are perceived. And lets be blunt; their income and profitability increases too which means that they can go on and do more, do better, and give back. And that’s what its all about.
So what Exactly is a Brand?
A brand is not just a logo, or a colour scheme, or some gorgeous images. It’s so much more and that’s the really juicy part.
In a nutshell, ‘brand’ is the term used for how you think, how you feel, and what you do when you interact with a business, a service, or a personality based on how they project themselves to the world. As a result, this means that a brand can influence your behaviour and the choices that you believe are right for you.
There’s a lot of psychology in brand strategy, and that’s really exciting, but how does this actually work? Perhaps the most important question is how do you learn what’s right for your brand and how do you apply it to your business?
Brand vs Branding
The Brand is the emotional interaction. Branding is its visual counterpart. And that’s where brand photography comes into its own.
For more info on brand photography please head on over to the Brand Photography page:
If you are ready to dive in then and start your brand journey LETS DO THIS!
Whether you need brand strategy, marketing guidance and planning, brand/business photography, or a combination of these; I’m here to help.
My super power is to really understand a business. And this takes time. Time that I believe is required to fully understand a business in order to create long term brand strategy, media neutral marketing plans, and bespoke, authentic and brand powering images that will transform how your business is viewed and valued.
So its time to say goodbye to the stress of lack lustre marketing that just doesn’t feel right and time to say hello to thoughtful brand planning resulting in the right marketing for you and your business.
For Brand Strategy and Media Neutral Business Planning for Gloucestershire based businesses please book in for an Enquiry Call with me. Either fill in this form, call me on 07711855845, or email me direct at hello@carleandmoss.com
Office & consulting days are Monday – Thursday between the hours of 09.00 – 16.30.
In the meantime have a look at the feedback and details from some of the latest Brand and Business Strategy Sessions…