Strategy
Brand Strategy and Marketing Planning for Business
I’d like to take this incredible opportunity to be your guide in the dynamic world of brand strategy and marketing for business.
To share with you; my knowledge, extensive experience, and my expertise in this exciting profession. Helping you to take that all important first step. Or help you on the journey you may have already begun to running a successful brand led business.
As someone who has spent the last three decades in this industry I truly believe and value great brand photography and brand strategy working together to shift the visual energy of a business from ‘meh’ to ‘wow’! Ensuring that your marketing actually works which means more client engagement and ultimately more profit for you.
I’m a creative brand strategist and brand photography specialist with over 10 years experience as a professional photographer and nearly 30 years as a brand strategist. I help business owners like you to tell their stories and stand out from the crowd by increasing their visibility. We work together to create a brand strategy, long term marketing plans, and the important bank of on brand images packed with personality to serve your business needs.
Before I became a photographer I worked in as a brand specialist in the world of advertising and marketing. I was one of the youngest directors in my industry and this gave me a huge insight into what makes businesses succeed and how to leverage their unique selling points.
I love brand strategy so much I’ve even co-authored a book on it!
Working on global brands including BP, American Express, Ford, Peugeot, and Danone, and also more ‘local’ (UK based) brands including British Airways, Lloyds Banking Group, The Salvation Army, AXA Wealth and many more, I learnt how to create and then deliver hugely successful brand strategies. And now I can pass these experiences and learnings onto my Clients. This makes my Client’s marketing both on and offline easy for them. I save them time, take away stress, boost their business and ultimately make them money.
For me, seeing a Client’s business grow and succeed is the biggest reward. I take huge delight in hearing how the bespoke strategy, marketing, and imagery that we have created together has raised their game and changed how they are perceived. And lets be blunt; their income and profitability increases too which means that they can go on and do more, do better, and give back. And that’s what its all about.
So what Exactly is a Brand?
A brand is not just a logo, or a colour scheme, or some gorgeous images. It’s so much more and that’s the really juicy part.
In a nutshell, ‘brand’ is the term used for how you think, how you feel, and what you do when you interact with a business, a service, or a personality based on how they project themselves to the world. As a result, this means that a brand can influence your behaviour and the choices that you believe are right for you.
There’s a lot of psychology in brand strategy, and that’s really exciting, but how does this actually work? Perhaps the most important question is how do you learn what’s right for your brand and how do you apply it to your business?
Brand vs Branding
The Brand is the emotional interaction. Branding is its visual counterpart. And that’s where brand photography comes into its own.
Let’s talk imagery…
Bespoke brand imagery is critical for the visibility of your business. For more info on brand photography please head on over to the Brand Photography page:
If you are ready to dive in then and start your brand journey LETS DO THIS!
Whether you need brand strategy, marketing guidance and strategy, brand photography, or a combination of these; I’m here to help.
Please get in touch either by email: hello@carleandmoss.com or phone: 07711855845, and lets work out what you need to take your business forward successfully.
In the meantime have a look at the feedback and details from some of the latest Brand and Business Strategy Sessions…